Email Marketing Tracking

In this article we are going to look at one of the most important email marketing strategies: email marketing tracking.

If you want to be successful in your email marketing campaigns, there simply is no excuse for NOT tracking your email response rates.

In the past you needed to have a big budget in order to be able to have email marketing tracking options, but nowadays even cheap list management programs like Aweber and GetResponse have inbuild tracking functionality. But let’s look at the basics first:

What Is Email Marketing Tracking?

To track your email campaigns means that you “measure” the success of your emails. You “measure” how many people open your email. And you “measure” how many people click on the links in your email.

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You can even send out two different emails to your list: 50% of your subscribers receive email A, and the other 50% of your subscribers receive email B.

Then you can check: which email got a higher open-rate? (Means: which email did more people read).

This is very valuable information. Because you can test the effectiveness of subject lines.

Let’s say the subject line of email A was: “Learn The Basics Of Email Marketing”.

And the subject line of email B was: “I didn’t know email marketing could be THAT easy…”

One of these subject lines is going to get more readers to open your email.

The only way to really find out which one, is to track the results using a 50%-50% test. Because if you send one email AFTER the other, that will totally screw your results. Because you send the second email on another day. (Email open rates vary by day). And you send it after they already received a message from you (which could either prime them to open this one too, if you did a good job, or ignore this one, if you didn’t do a good job). There are just too many variables in sending out two different emails after each other if you want to have valid insights into what works best in subject lines.

Another thing you can track in your emails is how many people click on the links in your email.

For example, you could send out email A with this email body text:

Dear subscriber,

in this email I want to tell you a bit more
about the basics of email marketing.

You see, email marketing is a great method
of communicating with your prospects and customers.

But there are a couple of things that you will
need. For example, you will need an autoresponder
software. And you will have to create an web-form
that you can put on your site that makes it easy
for people to sign up for your newsletter.

If you are not technically inclined, don't worry,
it's actually pretty easy. You just have to follow
the instructions step by step.

You can find out more here:
http://businesssavage.com/likes/ListBuildingStrategy

Kind regards,
Michael T. Benson

So, that was email A. But because you wanted to test what works better, you also can try out a different email body text, which goes to the other half of your subscribers:

Hey,

I never knew email marketing could be
this easy.

Check this out for yourself:
http://businesssavage.com/likes/ListBuildingStrategy

Best,
Michael T. Benson
PS: I wish I knew this stuff when I started out!

After you sent those two emails out, you can check which link got clicked on more often, and which one generated more sales.

And then you can make sure that in the future, you communicate in the way that works best for your list.

That is the power of email marketing tracking. Instead of doing “blindfold marketing”, you do “x-ray eyes marketing”. You can really understand your prospects and customers and learn about how to write better, profitpulling email marketing copy.

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