Pay Per Click Marketing

PPC (Pay per click) marketing is definitely not for the faint of heart. And if you are a newbie starting out on a shoestring, then my advice to you is: stay away from PPC. PPC is like a black hole that sucks money out of your bank account if you don’t know what you are doing.

On the other hand – if you know what you are doing, you can make a lot of money with PPC marketing. You can easily test different markets within days, build a targeted opt-in list really fast and become a super-affiliate.

But if you are just starting out with PPC marketing, and want to get into it anyway, my first recommendation is that you go to the Google AdWords Learning Center and watch all of the videos, read all of the tutorials and get your hands dirty with some test campaigns and a test-budgte of $200 bucks.

Google provides a very detailed “course” on how to use AdWords. They don’t really teach you how to make money with PPC, but they teach you how to use the AdWords interface, how to write ads, how to make your landing pages and so on.

There are a lot of PPC courses out there that promise you to make money fast – but you absolutely do want to be familiar with the AdWords interface and the AdWords Editor before you buy any of these courses. And the way to become familiar with AdWords is via their learning centre. It’s absolutely free, you can go through the training as often as you like. Though my guess is you will only go to the training one time. Because it’s many hours of training and lots of information, and it is not really the most exciting kind of training out there.

I really talk from experience here. I once bought an AdWords course for $2000. This was  a product from a guy whom I brought internet marketing products from before, and I made a lot of money from what he taught. So I thought: heck, if anyone can teach me about PPC, it’s probably him.

Well, turns out it didn’t work that way. It was a good course, but only if you are already spending lots of money on AdWords and really know the ins and outs.

And the ins and outs, the basics you get to know in Google`s own training. Unfortunately, the “basics” of Google AdWords are a lot of ground to cover.

Yahoo search marketing is another great option for pay per click marketing, specially because it isn’t as competitive as Google AdWords, but you still need to know what you are doing. And the downside is: the amount of traffic you can generate is a lot less than with Google.

Under no circumstances should you attempt to try to learn both at the same time. There are many little differences between these advertisers, and if you attempt to learn both at the same time, you’ll end up confused, and you will be paying too much for your ad campaigns.